Watch what you say online!!

http://www.telegraph.co.uk/technology/twitter/8610904/Writer-mocks-death-of-gap-year-students-on-Twitter.html

As we all know, social media networking has become a very powerful tool in terms of reaching a large audience.   Unfortunately, as with anything, this can be abused and utilised in a negative way that can have a very damaging negative impact for an individual or even a company.  Similarly, as is the case with the attached link, this can be deemed very personal and can be extremely distressing to some individuals (or in this instance, relatives of the deceased).

There have been many instances reported in the news over recent years since the rise of popular sites such as Facebook and Twitter – unhappy employees making personal remarks about a boss or a company or general detrimental comments aimed at a person or persons for example.  More often than not, said comments appear to have been made on the spur of the moment, with no thought to the consequence, with a retraction then published  - but by then the damage is done.

http://www.futureofmediaevents.com/2011/06/15/duke-nukem-forevers-pr-firm-fired-for-threatening-tweet/

It is important to have a full understanding of how Social Media works and its full impact on offline and online channels.  Sites like Facebook and Twitter are very powerful tools that if used properly, can create a very good positive image and have valuable impact for a company.  Similarly, when using online social media, it is vital to utilise social media monitoring very closely from a company perspective to see what customers are saying – and even employees!! Some companies even employ individuals whose sole job it is to monitor such channels in an effort to counter negativity and its is important to understand how to do this in a way that is not overly time consuming, inaccurate or time/cost effective.

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Another winner for the CIM Student of the Year Award!

Sarah Wareham, a Professional Diploma student with Cambridge Professional Academy has beaten off stiff competition to become the overall winner for the CIM Yorkshire Student of the Year Award for the Professional Diploma in Marketing category.

The awards were presented at the Centenary Celebration evening held at the prestigious 3 Albion Place LS1 in central Leeds.

"We are thrilled that one of our students has won this award, it reflects the hard work and dedication that Sarah had to put into her studies despite not having the easiest circumstances in which to study for the Professional Diploma in Marketing." commented Managing Director, Martin Hutchins.

 

More to follow soon…

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Internet marketing training courses announced by CAM Foundation

With the increasing demand and complexity of the online marketing environment the CAM Foundation are soon to launch a new range of internet marketing training courses.  In addition to the two already announced qualifications – Diploma in mobile marketing and Diploma in metrics & analytics, the 5 new internet marketing training courses allow students to specialise in a particular aspect.

These soon to be launched courses consist of only 3 modules, 2 of which are compulsory with the 3rd module being one from a selection of 5 modules:

  • Digital Marketing Planning
  • Mobile Marketing
  • Web Analytics & Social Media Monitoring
  • Implementing Digital Campaigns Planning
  • Integrating Digital Media and Branding

With the 2 compulsory modules being part of the Diploma in Digital Marketing, Cambridge Professional Academy already has workshops scheduled for those who are eager to start their internet marketing training.

Marketing and Consumer Behaviour

  • 2nd & 3rd September – South West Centre
  • 30th September & 1st October – London Centre
  • 9th & 10th December – Northern Centre

Digital Marketing Essentials

  • 7th & 8th September – London Centre
  • 28th & 29th September – Northern Centre
  • 5th & 6th October – South West Centre

 

This also means that those students who have completed the Diploma in digital marketing can complete only 1 additional module to achieve a further qualification.

For more information about any of these internet marketing training courses contact us or download the prospectus from www.professionalacademy.com/our_courses/digital_marketing_courses/

You can also find more information about the new modules Mobile Marketing and web analytics & Social Media Monitoring by visiting our previous blog post

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Sales training – for when you’re ready to begin studying

Following on from my previous post the next step for your sales training is to actually start the studying, which is unfortunately unavoidable!  When studying for any qualification, whether it is marketing, management, purchasing or sales training it is important to make sure that you are organised, structured and dedicated.  Although it is is a cliché, it still runs true that 'The more you put in, the more you get out'.

So once you have chosen your study centre, preparation of your study time means that the information will sink easier and improve your level of understanding quicker.  Below are some tried a tested ways to approach your sales training and prepare yourself to maximise your chances of success with your studies.

Organise your time for your sales training.

Your study time needs to be as effective as possible, so prepare a study plan that is a realistic timetable of short periods to cover the study guides, syllabus and assessment material.  To absorb the most information you need to be alert and eager to learn, therefore choose a day or evening when you won’t be rushed off your feet or late home from work so that you can dedicate several hours to your study.  It is often easier to keep to the same day each week so that you can advise people not to disturb you on that particular evening.

Prepare your study sessions.

Before starting any sales training studying plan your objectives for the session and what you expect to achieve by the end.  Incorporate the learning outcomes from your course books or college notes into your own objectives as this will help ensure that you cover the entire syllabus.

Finally, throughout all your sales training studying it is essential that you keep in mind the reason why you were motivated into doing the qualification in the first place, whether it is to get a new job, be promoted or just to broaden your knowledge base.  Despite the extra demands the places on your life and the occasional drink with friends that you will have to forgo, the rewards are well worth the effort.

Too find out more about the qualifications available please visit our Sales Courses.

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Sales training – how to approach it

So, you’ve decided that accredited sales training is the best way to you want to improve your sales knowledge and have made the important decision to commit yourself to studying a professional qualification.  You want to build on your existing knowledge, maybe to gain a broader understanding of sales and marketing or simply just to gain more confidence for both your current and future roles.  You are ready, eager and determined to do well, but it has been several years since you have done any serious academic studying.  For many this can be quite a daunting prospect but before you worry yourself into a state of despair, studying can be a lot easier than you may think – as long as it is managed well

In this blog, the first of two posts you will discover some tried a tested ways to approach your sales training and prepare yourself to maximise your chances of success with your studies.

Step 1 – You are not alone

The first thing to remember is to not worry, you are not alone.  No doubt you already have many home, social or work commitments which are a bit of a juggling act to keep everyone happy particularly if you are often out of the office, before even trying to dedicate enough time and effort to your studies. However, don’t forget that you are surrounded by people who will support and understand your situation including friends, family, your tutors and your chosen college and who all share the common goal of wanting you to succeed.  Although everyone has different learning styles the key to studying is preparation, organisation and balance.

Step 2 – Choose a college that suits you

Different colleges offer their sales training through various methods of study and levels of support.  Start by thinking about your current commitments and when is most convenient for you to attend sales training workshops which are most commonly either weekends, weekdays or evenings and usually included as part of the course.  They are a real asset to your studies, giving you the opportunity to learn the subject material in greater depth, meet your fellow students, gain a better understanding of the assessment and ask the tutor any questions.

You should also consider the level of flexibility that you need from your college such as the support, duration and the ability to defer if necessary due to any unforeseen events.  If you do need to defer, make sure that you tell your college so that they can accommodate and advise you accordingly.

Step 3 – Balance your support network

Explain to your family and friends that you will not be able to come out quite as often or that you need extra help with the food shopping and cooking due to the sales training that you are undertaking.  It is only for a while and it will really help remove these distractions and focus your attention.  Also, don’t forget that your support network includes your Support Tutor, fellow students and your college staff who are there to help you with any queries and problems and can be contacted anytime during your sales training through various methods including email, telephone, blogs and forums.

Once you have done all the above, then you are ready to start doing the hard bit, the actual studying.  Look out for my next post which advises you of how to go about this and how to make the most of this opportunity.

Too see which qualifications we offer, why not visit – Sales Courses

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Now offering the CAM Foundation’s Diploma in Mobile Marketing and Diploma in Web Analytics and Social Media Monitoring.

Cambridge Professional Academy is one of just a number of specially selected study centres that will be offering the CAM Foundation’s two newest qualifications the Diploma in Mobile Marketing and Diploma in Web Analytics and Social Media Monitoring.

The new qualifications which are available from July 2011 and accredited by the Chartered Institute of Marketing (CIM), combine the Marketing and Consumer Behaviour and Marketing Essentials modules from the Diploma in Digital Marketing alongside the new modules. This in turn provides and exemption for all Diploma in Digital Marketing students, allowing them to gain an additional diploma by completing just one further module.

The introduction of these new diplomas reflects the growing importance and development of online and mobile marketing and the need to have recognised dedicated qualifications.

Diploma in Mobile Marketing

The introduction of this new diploma reflects the growing usage and sophistication of the mobile device which includes smartphones, tablets and eReaders. This unit focuses on 4 key areas including:

  • the various ways that mobile devices are used, the relationship between the different parties such as service providers, developers and marketing agencies and the legalities surrounding this medium
  • the marketing opportunities available including visual and non-visual advertising such as banners, geo-tagging and SMS, the range of optimisation strategies and integrating mobile marketing with other media
  • the methods for planning and evaluating mobile marketing activities such as developing software, identifying the target customer’s profile and monitoring mobile activity through analytics, cookies and interactions.
  • the developing trends in mobile marketing including the use of collective buying, payment systems and m-commerce as well as future research ad developments.

 

Diploma in Web Analytics and Social Media Monitoring

Digital marketing has proven to be a very cost-effective and excellent way for establishing the return on investment through the sophisticated systems available for analysing and monitoring data in the various formats. This unit focuses on 3 key areas including:

  • gaining an understanding of online research such as methodology, sampling, publishing results and the associated legislation
  • the various mediums that can be covered by web analytics such as websites, blogs and mobile applications, how analytics can be utilised to improve effectiveness and evaluating and publishing the results in a meaningful format
  • social media in the different formats and where it can be used, the relationships involved between the various stakeholders and the purpose, methods and tools used for social media monitoring.

With workshops available at our London Centre, Northern Centre (Leeds) and South West Centre (Exeter), the first workshops for these new diplomas have already been scheduled to start this September.

If you would like to register your interest for these new qualifications, please get in touch and we will keep you updated.

For more information about any of our other CAM Foundation digital marketing qualifications visit our website.

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CAM Foundation Fees – Update

The Chartered Institute of Marketing has recently updated their membership and assessment fees. For details on the new prices please visit our CIM Fees page.

The CAM Foundation Fees did not change as will stay as follows:

Qualification title

 

CIM Membership Affiliate (Studying) Membership Fees

Assessment Fees

UK & Western Europe

International 2

Exam

Assignment

Diploma in Digital Marketing
140 85 - 85
Diploma in Managing Digital Media

140

85

65

85
Diploma in Marketing Communications
140

85

65

85
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Is your purchasing and supply team ready for when the unexpected happens?

No matter how well organised or planned your purchasing and supply operations are, as the earthquake in Japan and the volcano in Iceland earlier this year clearly demonstrate, there may be occasions when it is impossible to foresee certain circumstances that may significantly disrupt your existing supply chain and cause major problems for your organisation – in the worst case scenario, putting you out of business!

These cases clearly indicate just how essential it is for all organisations, large or small, to assess and manage their purchasing and supply risk on a continuous basis, and have in place appropriate contingency plans.

Your purchasing and supply team must be prepared.

It is essential for your purchasing and supply team to be prepared in case the unexpected happens.

So, with this in mind, Philip Robinson, Cambridge Professional Academy’s lead CIPS tutor, has come up with some top tips suitable for any organisation to assess risk and equally importantly, have a plan in place to effectively manage the risks identified:

1.  Does your purchasing and supply team understand the full supply chain of your business? If you simply focus on first tier suppliers then you will not have a understanding of the full knock-on effects that you may experience, these are not immediately apparent if you just focus on the first tier suppliers.

2. Linked to this question, is does your purchasing and supply team have full transparency of the supply chain? A simple test you can apply here, is whether your team can map it out on a single sheet of paper?

3.  What communication processes do you have in place that keeps the management team aware of events that can destabilise the supply chain? I usually refer to the ‘supply chain sensing’ capabilities of the organisation, which is very much dependant on effective communication systems operating right across the supply chain.

4. For those components/materials that are classified as ‘strategic critical’ or have limited supplier alternatives, has the organisation a partnering relationship in place with these suppliers? Quite simply, if supply difficulties occur, the closer and the more effective the relationship is with key suppliers, the more responsive and effective your supply partners will be in helping you manage these challenges .

5.  Does the purchasing and supply team undertake formal risk assessments on the vulnerability of the entire supply chain on at least an annual basis? If not, make sure this process is put in place.

6. As part of the risk audit process relating to supply management, does a contingency plan exist considering both the short and longer term perspectives, and have team members been trained in its implementation?

7.  How often is the contingency plan (if it exists) reviewed and updated? It should be reviewed by senior purchasing and supply management on at least an annual basis.

By simply observing and considering these tips you would be in a better position to minimise the impact of the risks that surround your organisation. This is particularly important when one considers that many of these are beyond your control and can have a very significant impact on your organisation’s operations.

All of these tips are included in the Chartered Institute of Purchasing and Supply qualifications. For more details on these please visit our purchase and supply course section.

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Your guide to Selling Skills – Part 1

If your selling skills need a bit of a brush up or improvement and so are considering undertaking some sales training such as ISMM sales and marketing course, we thought it may be useful to know a little of what to expect when you study for one our ISMM qualifications.

Therefore this is the first of several posts that we will publish over the next few weeks that provides you with some of the necessary selling skills to be a successful sales professional.

 

This post focuses on the basics of sales and why the customer is so important.

Customers are the foundation of any business, whatever the sector or industry and no matter whether the customer is an individual or a multi-national company. It is widely recognised throughout the world that businesses today must focus on their customers to ensure they receive the products and services that please them. This means organisations have to understand who their customers actually are, their needs and wants and how and what influences their customer’s purchasing decisions. If customers are not satisfied then the company will cease to exist.

But organisations today recognise that they have to go further than just satisfying customer’s needs and wants by utilising the most appropriate and up to date selling skills. They must look towards establishing a long-term relationship with their customers (known as relationship marketing) whereby customers repeatedly re-buy from a particular organisation and even recommend it to their friends and colleagues.

The need for long-term relationships

There are several reasons why organisations want long-term relationships with their customers.

  • It is cheaper to retain an existing customer than to find a new customer. Research shows us that it can cost as much as nine times more to acquire a new customer compared to retaining an existing customer.
  • Loyal customers who like our products and/or services are more likely to recommend us. This is known as a ‘word of mouth’ (WOM) recommendation which is vital. Imagine you saw an advertisement for one restaurant and a trusted friend of yours recommended another to you – which restaurant would you choose? Almost certainly the one recommended to you!
  • Loyal customers buy more of our products - Once a customer trusts a company they are more likely to buy more products from that organisation
  • Loyal customers are more likely to pay premium prices because the benefits of staying with a specific organisation outweigh the cost benefits gained elsewhere

By identifying those customers who are more likely to become loyal to your organisation enables you focus your selling skills mainly on them to develop and strengthen your relationship and progress them up the ‘relationship marketing ladder’ of customer loyalty.

selling skills

 

In order to build a solid and long lasting relationship with your customers you need to have a full and rounded understanding of their background, circumstances, desires and resources and it is through the understanding and use of marketing and the most suitable selling skills that helps you to achieve this including:

Customer Buying Decisions – the customer buying process, what influences a buying decision and the various members of a decision-making unit.

Customer Groups – how to segment both your customers and their industrial markets.

The Marketing Mix so you can tailor your offering based on your customer segments and focuses on the tools of marketing and the fundamentals of marketing planning. As part of this you would look at the products your organisation offers and their product life cycle, in addition to price, distribution channels and methods of promotion.

Finding Out About Your Customers through market research in order to gain a deeper and more accurate understanding of their background, circumstances, desires and resources.

Looking After Your Customers throughout your relationship, through the quality of the service and customer care that you provide, managing your customer’s expectations, maintaining service standards and how your organisation deals with and learns from any complaints.

Watch this space for more useful posts that will guide you to becoming a better sales professional.

 

For more information on sales courses visit our Sales Courses wepage.

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University too expensive, there is another option!

Whilst the tuition debate is going on and BBC Breakfast focusing today on Colleges offering the same courses as Universities, but at a cheaper rate, why not consider an even cheaper option: Professional Qualifications. Accredited qualifications in marketing, management, sales, and purchasing and supply are all available at various levels from the introductory certificates to the postgraduate and executive diplomas. These vocational qualifications provide practical knowledge and are highly valued by the employers all around the country. Many professionals with marketing degrees study the Chartered Institute of Marketing postgraduate diploma qualification, which indicates that the skill to implement real solutions rather than simply have a knowledge of the theory is a competitive advantage and could be the decisive difference when applying for a marketing role. This is true for the qualifications accredited by the other professional bodies, such as Chartered Management Institute,  Institute of Sales and Marketing Management and Chartered Institute in Purchasing and Supply.

 

The course fees are manageable and payments by instalments are available to self-funding students. Most qualifications can be completed in one year as part time studies, which means less study time and a chance to get a job earlier than those stuck at College or University.

 

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